Sep 2025 - Dec 2025
DeepSea Valkyries
When UX meets SEO | A Full Redesign For A Nonprofit
SEO
Website
Redesign
Nonprofit
Content Strategy
Team
3 UX/SEO Designer (me)
2 UI Designer
Project Manager
Impact
76 to 135
Improved SEO Score
3 month
Designed & Developed
This project was a 3 month agency project, where my team worked with Deep Sea Valkyries, a trauma-therapy nonprofit for veterans and first responders.
As part of the SEO team, I helped analyze how potential visitors search for trauma support and how our redesign could meet those expectations. We worked across content, structure, and technical clarity to make the website easier to find and easier to understand.
The Problem
Very Bad SEO and Very Low "Visibility"
When the client came to us, their biggest challenge was "visibility". They had almost no organic search traffic.
Most people found them only through word of mouth. Their website also had structural issues with broken layouts, scattered content, and inconsistent visuals. These problems made it difficult for both users and search engines to understand what the organization offered.
Key issues we found.
The Solution
Understand How SEO Works and Combine It With UX
Researched user search intent and contributed to the keyword strategy.
Refined titles, headings, and page content to create a clear hierarchy and improve scannability.
Added meta titles and meta tags to each page.
Reorganized and combined pages to create clearer navigation and a more coherent story.
Strengthened trust signals to support long-term credibility and reputation.
Created a handoff guideline to help the client maintain the site effectively in the future.
3 pillars of SEO.
How we integrated UX with SEO.
The Result
"The Team tireless efforts ensure that DSV’s website will remain functional, relevant, and user-friendly for years to come."
by Josh - President & Co-Founder, Deep Sea Valkyries
76 to 135
Improved SEO Score
3 month
Designed & Developed in 3 Months
Read full case study on Behance
